Planning fundraising events is a part of what we do best! Here are a few tips to help make your event a great success.
First and foremost, it is important to set expectations right from the start. Your goals and strategy should be long term and highly focused.
Think of fundraising sort of like a long term relationship between organizations and donors/sponsors. Aim to create a continuous funnel of “donor/sponsor traffic”, know your audience, interact, leverage networks, nurture those relationships and understand the skills and timing of asking for donations.
There are many organizations out there who are all aiming for the same pot of money and so it’s important to create an amazing transformation statement. Donors and Sponsors want to know where their money will be going and the impact it will have. Your statement should demonstrate that their donation is moving the organization toward sustainability.
And last but not least, you should always promote and celebrate when a donation is received. This will show that your organization is meeting goals and this will be more satisfying for your existing donors/sponsors.
Remember, have a strategy and be creative! Happy Planning!!